Building a second Roku channel can feel like a natural next step. You already have the content. You already understand publishing. You may even have several categories inside your existing channel that look strong enough to stand on their own. So why not turn one channel into two, three, or ten? Because creating another channel is the easy
Choosing a Roku channel niche sounds simple until you try to build an actual channel around it. You may have an idea you love. You may already own hundreds of videos. You may have found a category with very little competition. You may even know there is an audience interested in the subject. None of those things,
In Part 1, I compared YouTube and Roku on content safety, audience loyalty, and monetization – and found that while YouTube offers unmatched reach, Roku fosters deeper loyalty and stronger monetization per viewer. I concluded that savvy creators often use both: for example, using YouTube for broad discovery and Roku as a premium channel for loyal fans.
I vividly remember the moment I realized just how much the TV landscape had changed. In early 2025, Fox’s free streaming channel Tubi delivered a staggering 13.6 million viewers to the Super Bowl broadcast – something unthinkable just a few years prior. It was a wake-up call: streaming TV channels (often called FAST channels, for Free Ad-Supported Streaming TV) have gone mainstream, and
I’ve spent the last decade watching Roku TV channels evolve from a scrappy niche to a booming business opportunity. Ten years ago, owning a Roku channel felt experimental – now it can feel like striking gold, if you play it right. In this paper, I’ll share how the gross economic value of owning a third- party Roku TV channel soared over the past decade, spiked during the pandemic, and
I’ll be honest: when I first launched my Roku channel, I was tempted to chase every new viral video and hot trend. That initial strategy didn’t get me very far. The big surprise was this: the real secret to growing a successful Roku channel that keeps viewers coming back year-round is to invest in evergreen content. In fact, I came across a statistic that stuck
I remember launching my first streaming TV channel and eagerly waiting for those download numbers to tick up. Getting your first 1,000 installations (or subscribers) is one of the toughest – and most crucial – hurdles when starting a new channel. You have no brand recognition, no word-of-mouth, and you’re competing with thousands of other channels for attention. Yet, with the right game
When I first started sharing free content, I worried I was giving away too much for nothing in return. I’d spend hours writing blog posts, making videos or hosting free webinars, and wonder if I was just training people to expect everything for free. Sound familiar? Well, I soon learned that free content isn’t just an act of charity – it’s actually the first
I believe the best content strategies for TV and streaming channels are hiding in plain sight, just beyond the English language. In this article, I explain why expanding your Creative Commons sourcing strategy beyond English isn’t just a nice idea – it’s a game-changer. You’ll see how the global library of Creative Commons (CC) videos in other languages is massive, underutilized, and waiting to be
I’m excited to share some insights I’ve gathered about promoting a TV channel – and why it’s a must-do for every TV channel owner or developer. I’ll also dive into how promoting your channel as a whole is different from promoting individual TV content. As someone who’s been down this road, I can say this: understanding these differences changed the game for me. So let’s get into it. Introduction
Hey there! If you’ve ever wondered what a “TV channel network” is on Roku and why it can supercharge your streaming income, you’re in the right place. I’ve been exploring the Roku platform for a while, and I can tell you from experience: the more channels you unite under one network, the more money you can potentially make. Let’s dive into what a Roku
When I first dipped my toes into the Roku world, I quickly learned that success isn’t just about having a channel – it’s about running it right. Over the years, I’ve observed what the top-earning Roku channel owners do differently. Spoiler: there’s no magic cheat code, just smart strategies and a willingness to ask for help when needed. In this article, I’ll share those key strategies – from mastering ad monetization and content strategy
Over the past few years, I realized that just airing content on TV isn’t enough – audiences are increasingly online, and revenue streams have dramatically shifted. In fact, by mid-2025, streaming viewership even surpassed broadcast and cable combined. And guess what? A huge chunk of that streaming is happening on free, ad-supported platforms. Clearly, the game has changed, and we channel
If you’re new to the sponsorship game or looking to level up your approach, this guide is for you. I’ll walk you through how I secure sponsors, what works (and what doesn’t), and how the sponsorship landscape is evolving in 2026 and beyond. Sponsorships have become a big deal for TV channels of all sizes. Why? Well, budgets are tighter and advertisers have high expectations these days. Many
When I first launched my TV channel, I figured if we just aired great shows, viewers would naturally stick around. Easy, right? Well, not quite. In today’s world of endless channels and streaming apps, people hop around like never before. (Fun fact: streaming now makes up almost half of all TV viewing time, and over half of
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