Roku in 2026 stands as a leading TV streaming platform, offering content creators unparalleled reach and a robust developer ecosystem. Over the past 10 years, Roku transformed from a hardware-centric company into a platform powerhouse that connects ~90 million streaming households worldwide (over 80 million active accounts by end of 2023). This rapid growth – a 5× increase in user base from 2017 to 2022 alone – is
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Part 7 – Global Expansion & Localization – Maximizing Profits
I’ll be honest; taking a TV channel global is both exciting and a bit intimidating. When I first thought about streaming my content worldwide, I imagined the huge audience out there (hey, nearly 5 billion people are expected to be streaming video by the end of the decade!) and the potential profits. At the same time, I worried
Part 6 – From Views to Value – Monetization Strategies for Streaming Channels
“Alright, let’s talk money.” By now, you’ve built your channel and audience – now I’m going to show you how to turn all that effort into income. In this part of the course, I’ll walk you through four key monetization areas: Revenue Models, Pricing & Packaging, Sponsorship & Brand Deals, and Merchandising & Licensing. Let’s dive in!
Why You Need a Roku Device Linked to Your Developer Account (It’s Not Optional)
When I first set out to publish a Roku channel, I was surprised to learn that having a Roku device linked to my developer account is absolutely mandatory. This isn’t just a random hurdle – it’s by design. A couple of years back (around 2021), Roku changed their policy to require that the owner of any Roku
Part 5 -Future‑Proofing Your Channel
By now, you’ve built up your streaming channel and learned how to grow it. In this part, I want to chat with you about future‑proofing – making sure your channel not only survives but thrives as the media landscape keeps changing. Industry Trends & Forecasting: Staying Ahead of the Curve The streaming world moves fast – trust
Part 4 – Scaling & Evolving Your Channel
From Viewers to Empire – How to Grow Your TV Channel Without Losing Your Soul Welcome to Part 4 of the TV Channel Business Blueprint, where we tackle Scaling & Evolving Your Channel. I’m excited about this part because it’s all about growing your channel beyond its humble beginnings. We’ll cover four key areas – Performance Analytics,
7 Power Moves to Make Your TV Channel Stand Out (and Earn More)
Hey there! So you want to build a TV channel that really takes off? Awesome. Let’s chat about the key ingredients I’ve seen make a huge difference. Here are the top features and strategies that successful, trending channels tend to have. Remember, none of these are absolutely mandatory – plenty of channels succeed without one or two – but the more of these you can pull off, the better your chances of attracting viewers
Part 3 – Launch & Promotion Activities
Alright, this is where all your hard work comes together – it’s launch time! In this section, I’m guiding you through five hands-on activities to help you prepare for a successful TV channel launch. Let’s dive in! Launch Simulation – “Day One” Dress Rehearsal Purpose: Practice your launch day before it happens, so you can iron out any wrinkles and feel confident when the real day
Part 2 – Channel Concept & Content Strategy
In this article, I will discuss what, in my opinion, is the most important step that can “make or break your channel”: planning your channel concept and content strategy. How to develop a successful TV channel by defining a clear channel identity, understanding the target audience, establishing focused content pillars, and creating a consistent programming strategy that
Part 1 – The Big Picture. Why Launch a TV Channel?
I’m excited you’re joining me on this journey. In this first article, we’re zooming out to look at the big picture of launching your own TV channel – specifically, a streaming TV channel. Let’s dive in! Vision and Impact When I first thought about launching a channel, I had to get crystal clear on why
No Royalties, No Worries – Sourcing and Using Public Domain Media
If you caught my recent article “Understanding Creative Commons Content – Unlimited Content for Your TV Channel,” you already know there’s a universe of media out there that you can use – sometimes for free, sometimes with a few strings attached. But what if you want content with absolutely no restrictions, no licenses, and no
Why FAST TV on Roku Is Changing the Game (And How You Can Win)
The FAST Revolution on Roku: Past, Present, Future I’ve spent years watching the TV landscape transform, and I can tell you this: we’re in the middle of a streaming revolution. In many ways, it feels like television has come full circle. We cut the cord for on-demand binge-watching, but now free, ad-supported TV channels (FAST
Understanding Creative Commons Content – “Unlimited” Content for Your TV Channel
How Creative Commons (CC) Licensing Works and Why YouTube’s “Reuse Allowed” Videos Are a Game-Changer Many TV channel owners struggle to find cost-free, legal content to fill their programming. Creative Commons (CC) licenses offer a solution: a vast pool of videos that creators have pre-licensed for others to use under certain conditions. This article explains what
Educational TV Channels – An Overlooked Opportunity for Growth
How Educational Content Can Drive Engagement, Impact, and Revenue! Educational TV and online video channels present a huge opportunity for content creators and educators. Not only is the demand for learning content growing rapidly, but modern platforms make it easier than ever to start a channel and reach a broad audienceMarket Overview – Size, Growth, Trends
From TV Boss Fire to TV Channel Consultant – Turning a Booming CTV Market into Income
Connected TV (CTV) platforms like Roku and Fire TV offer a booming market where individuals can build profitable channel development businesses by leveraging TV Boss Fire to create, price, and maintain client channels with recurring revenue opportunities, targeting diverse niches and scaling through strategic marketing and client relationships.Introduction: Seizing the Connected TV Opportunity I vividly
Think Like a Media Mogul – Building a TV Channel Empire from Scratch
With the surge in streaming TV consumption, independent creators can build profitable multi-channel streaming networks by adopting a media mogul mindset, strategically launching and managing niche channels across platforms like Roku and Fire TV, leveraging diversification to maximize audience reach, revenue, and brand credibility, and utilizing practical planning, automation, and cross-promotion to sustainably grow a
Creating a Local Business Channel – A Hidden Goldmine for Creators
Local Business Channels – streaming channels that showcase local businesses, events, and community content – are emerging as a hidden goldmine for content creators and entrepreneurs. By focusing on a specific town, city, or region, these channels tap into hometown pride and local interest, offering unique benefits in monetization and audience engagement. This article will explore the
Create and Monetize Your Own Channel(s) – The Smartest Way to Earn with TV Boss Fire
In our previous article, we explored three powerful ways to generate income with your TV Boss Fire account. Today, we’re diving deeper into the first and most effective method: creating and monetizing your own Roku TV channel(s).Planning and Monetizing TV Boss Fire Channels – Introduction Launching your own streaming channel with TV Boss Fire can
The Importance of Thumbnail Images in the Success of your Roku Channel
User Focus on Visuals82% of browsing time is spent looking at the artwork (cover/thumbnail image) for contentTop Videos with Custom Thumbs90% of top-performing online videos use custom thumbnailsEngagement Boost +75% higher viewer engagement observed with optimized thumbnailsIntroduction Thumbnail images are the “face” of your Roku channel and content – a first impression that can make or
Three Ways to Generate Income with Your TV Boss Fire Account
Interesting title, right?
To start this article, here are some FACTS :
The top 2 TV Streaming networks, Roku and Fire TV, together boast over half a billion active users in the U.S. alone, and these viewers are highly engaged – unlike on web platforms, where 65% of users skip video ads, connected TV ads see ~98% completion rates.
YouTube vs Roku: Comparison of Content Safety, Audience Loyalty, and Monetization
This article introduces a new category added to our Info Portal: “CTV Pulse”. CTV Pulse is the place where we will publish articles, research papers, and news from the CTV Industry aimed at helping you better understand industry trends with the single goal of aiding you in building bigger and more profitable channels. So let’s dive in
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